Carbon
Moving Brands was approached by Carbon to create a brand framework and system that represented the boldness and value that it brought to its industry and to businesses worldwide.
Our multi-disciplinary team explored a wide range of approaches incorporating the use of code generation, 3D rendering and make-shift experiments using liquid gels that could start to simulate the fluid properties of the product.
The mark is a true testament to the power and innovation of CLIP. It is a bold, industrial icon inspired by the concept of fabricating with light. It is constructed by using light to convey the form of a three dimensional character ‘C’ – a representation of the carbon symbol.
www.carbon3d.com
