BMC
The Living IT strategy and system was developed with the belief that BMC technology is the heart of every business. With this concept, Moving Brands developed the mark to be an abstraction of a double helix structure. We likened BMC and its offer to living DNA. The mark also represents an arrow and a capitalised B. BMC goes beyond providing solutions for clients – BMC provides the building blocks behind every thriving business.
Together, we worked to come up with the tagline “Bring IT to Life” – a promise from BMC to never stop evolving and innovating, in order to support its customers.
