Carbon

Moving Brands was approached by Carbon to create a brand framework and system that represented the boldness and value that it brought to its industry and to businesses worldwide.

Our multi-disciplinary team explored a wide range of approaches incorporating the use of code generation, 3D rendering and make-shift experiments using liquid gels that could start to simulate the fluid properties of the product.

The mark is a true testament to the power and innovation of CLIP. It is a bold, industrial icon inspired by the concept of fabricating with light. It is constructed by using light to convey the form of a three dimensional character ‘C’ – a representation of the carbon symbol.

www.carbon3d.com

Andrew Chen, Brand & Art Direction

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